As a photographer, do you ever feel like you're juggling too much?
Family, shooting, editing, sales, marketing and the endless admin work... Sometimes it’s like handling 17 full-time jobs at once, isn’t it?
Many of which you never signed up for when you decided to follow your creative dream into a photography business.
Now imagine how your life would be like if you didn’t have an endless to-do list that followed you to sleep.
This is what Focus Darling is all about.
Hello! We're Lauren & Giulia.
Over the last decade, our paths through the photography industry have taken us to running a successful studio, coaching hundreds of photographers and building the industry-leading home of Photoshop actions and editing tools over at LSP Actions.
We've been in your shoes. Your problems have been our problems and we’ve worked hard to find solutions… so you don’t have to.
Focus Darling is our way of sharing with you our knowledge and our easy-to-use, insanely awesome tools that we know will help you grow your studio into a more successful business, that is easier, and less stressful to run.
Why? Well, it's simple really.
We are crazy in love with our jobs and we want to empower fellow photographers to build wildly profitable studios that are also BEAUTIFULLY fun to run.
Our promise to you is also simple: Your success is our benchmark. Every tool, course, and resource you'll find here is something we've personally tested: if it's not something we’d use in our own business, it won’t find its way to you.
